Any online business needs to be designed on a recurring basis for both websites and blogs or social networks.
If this is the case with your company, you already know very well that managing content and creating content, no matter how entertaining it may seem, requires multiple aspects to consider in addition to constant originality. Value for the user.
It’s not just about sharing an image with the text, it’s about effectively presenting and explaining the brand’s branding and personality, not revealing what you sell, but who you are and why you do it.
An important part of online marketing strategy is accomplished by sending emails and newsletters. Many companies use this last format to report their news both at the product level (offers, newly available stocks, etc.) and at the corporate level (what the company is doing, new members, etc.).
Clicking and conversion are a fundamental part of your photo design. However, they do serve to strengthen the text message. They also determine if the user is reading what was sent or whether they want to delete the message.
What is the problem?
Well, many of us do not have enough time in our work routine to create this art of communication. We don’t have enough knowledge of graphic design to be able to create something interesting and professional at the same time.
Surely you have tried many times to create a design and then you realize that the final result does not depend on your professionalism or everything you offer, so it is of no use when investing.
For all of these reasons, articles that do not serve the purpose of capturing the reader, or the corporate image you are projecting, are not aligned with the company’s reputation.
But, online publishers exist to help us with this task.
These, including thousands of templates, preside over a variety of functions, speeding up and simplifying the entire creative process. So that everyone can create the right picture at a low cost and in just a few minutes. And so, they become a great solution and tool for creating email and newsletter designs for your company.
Although these editors have no privacy and are designed to be easy to use for everyone. There are many aspects to consider that go beyond design and can be effective when you decide to create your own compositions.
Here are 6 that we think you should keep in mind especially:
6 key aspects for design
● Do not overload the composition
While this may seem very basic, the reality is that many times we begin to enter information that we believe can be relevant without thinking too much about the length and size of the user, thus creating designs that are very readable. Complex.
Keep in mind to create more, simpler designs in less context and introduce what is really important.
Make a list of keywords (you can use them as mail or newsletter) that you want your followers to read and retain and use in the images you create.
● Play with text sizes and fonts to highlight what’s really important
Related to the previous point, once it is clear what you want to introduce, you need to think about how you want to deliver it.
Highlight key messages with large, original text fonts and leave complementary information with smaller fonts. In this way, you will create a visual conversation with the reader.
● Insert multiple images
Give your readers multiple visual inputs through which you can publish multiple messages.
Of course, beware of spam! If you start inserting several designs, the email server will send them directly to the spam folder, which should be avoided.
For this reason, 2 or 3 designs would be ideal.
● If you want to share a simple image, always think about adding values
Don’t just design because they all have a purpose behind them!
Always add value through your visual content, not only in your newsletter but also on your blog, website, and social networks.
What can you do to get it?
Share pictures of what users find on the web, user testimonials, or tips and tricks, among others. Introduce yourself to your readers and reflect on what they want to see and learn with your company.
● Oh, and keep it responsive
Regarding technical issues, make sure the inserted images are compatible with the corresponding formats: laptops, tablets, mobiles, etc.
No matter how good your creation is, it won’t work unless the reader’s experience is completely satisfactory.
So, keep in mind that images must be responsive, i.e. fluid so that they automatically adjust to the format of the respective device.
● Finally, adapt your printed design for online sharing
To speed up the whole process, reuse the image you already created for printing to create your banners and other designs that you want to share in your email or newsletter.
That way, you’ll not only change the layout and adapt it to your needs in a simple way, but you’ll also include the same visual features (colors, logo, distribution of elements, etc.) in your shipments, which enhances your corporate image.
About this last point
You need to consider the meaning and relevance of your content, both text, and images.
What does this mean?
Well, if the user realizes that what you are saying and what you are sending does not match, then you cannot attract their attention or build your loyalty, which will not create any kind of conversion in the long run. Expired
For this reason, all the communicative parts created should reflect your personality, identity, and values, as well as present the same fountain line that is consistent and always identical to your speech.
There are several online graphic editors available on the Internet for this process, many of which you should already know. Also, there are so many companies that offer marketing base approaches to the business. You can search online about them. Some known companies also can be visible to your online profile.
They have thousands of generic pre-designed templates and various editing possibilities for what you are looking for. They can design and promote your business with the highest priority and quality. So that you can make both of the marketing and design available in one place. As digital marketing is also needed for online business expansion you should go through the best design and best promotion services.
Fameinfinity is one of them, the main and distinctive feature is that it specializes in designing niches for different markets that respond to specific needs of each sector and goal: restaurants, schools, sports clubs, small startups, startups, all kinds of stores design, private companies and more. A lot.
In it, you will find free editable templates for a variety of formats, from the most common to more specific formats like banners, flyers, posters, social networks or digital signage, infographics, planners, budget sheets, or labels.
Especially for emails, you will also find editor-free letterhead and email templates that may seem very useful to you and you can use as a starting point for all of the things we mentioned above.
Also, with the editor, you’ll find templates related to important dates of the year (seasonal sales or national and international holidays) that will help you create a more creative and specific newsletter for each moment.
Get started now to improve your corporate image through mailing and newsletters, a great tool that lets you easily improve your marketing and communication strategies.